Rebecca L. Salinas
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Experience.

Homepage editor — San Antonio Express-News
September 2016 - Present
  • Manages ExpressNews.com and mySA.com homepages simultaneously with the goal of increasing subscriptions and traffic.
  • Helped implement programming changes that increased total visits by 62 percent in a year on ExpressNews.com and increased homepage pageviews by 30 percent in a year on mySA.com.
  • Packages stories to increase pageviews and recirculation while multitasking with headline curation, writing and editing.
  • Collaborates with reporters and editors for story presentation and online experience while analyzing readers’ habits.
  • Evaluates long-term traffic trends to build budgets.
  • Directs mySA.com’s external communication, including newsletters, text alerts and desktop notifications.

Digital producer — San Antonio Express-News
October 2015 - September 2016
  • Packaged a steady stream of interesting content in a way that generated engagement.
  • Monitored all forms of social media to find trending stories that would drive traffic.
  • Produced quick-hit stories for both homepage and social audiences.

Digital reporter — San Antonio Express-News
May 2014 - October 2015
  • Covered a wide range of news, including crime, real estate, border violence and trending topics, for mySA.com.
  • Worked with hourly deadlines while producing videos and galleries.
  • Ranked as the fifth-most read reporter for mySA.com with over 17 million page views in 2015, while working part-time.

Community/Culture editor — The Mesquite
January 2014 - December 2014
  • Wrote about economic growth, lifestyle and South Side culture for the student-run online newspaper at Texas A&M-San Antonio.
  • Helped manage, copy edit and assign content for a staff of about 20 student reporters and photographers.

Editor — The Ranger
January 2013 - May 2013
  • Led San Antonio College’s weekly student-run newspaper by reporting on district-level officials, copyediting, budgeting content and designing the paper’s layout.​

Education.

Texas A&M University-San Antonio
August 2013 - July 2015
Bachelor of Arts, Communications-Journalism, Magna Cum Laude

San Antonio College
August 2010 - May 2013
Associate of Arts, Journalism

Awards.

Texas Associated Press Managing Editors
  • ExpressNews.com, Online newspaper of the year, 2nd place — 2019

Skills.

  • News programming
  • Content management
  • Headline writing
  • Social media
  • SEO
  • AP style
  • Basic HTML
  • Copy editing​
  • Leadership

Software.

  • Adobe Photoshop
  • Adobe InDesign
  • Wordpress
  • Videolicious
  • Microsoft Office
  • iMovie

Contact for references.

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