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| rebecca_salinas_resume.pdf |
Experience.
Homepage editor — San Antonio Express-News
September 2016 - Present
Digital producer — San Antonio Express-News
October 2015 - September 2016
Digital reporter — San Antonio Express-News
May 2014 - October 2015
Community/Culture editor — The Mesquite
January 2014 - December 2014
Editor — The Ranger
January 2013 - May 2013
September 2016 - Present
- Manages ExpressNews.com and mySA.com homepages simultaneously with the goal of increasing subscriptions and traffic.
- Helped implement programming changes that increased total visits by 62 percent in a year on ExpressNews.com and increased homepage pageviews by 30 percent in a year on mySA.com.
- Packages stories to increase pageviews and recirculation while multitasking with headline curation, writing and editing.
- Collaborates with reporters and editors for story presentation and online experience while analyzing readers’ habits.
- Evaluates long-term traffic trends to build budgets.
- Directs mySA.com’s external communication, including newsletters, text alerts and desktop notifications.
Digital producer — San Antonio Express-News
October 2015 - September 2016
- Packaged a steady stream of interesting content in a way that generated engagement.
- Monitored all forms of social media to find trending stories that would drive traffic.
- Produced quick-hit stories for both homepage and social audiences.
Digital reporter — San Antonio Express-News
May 2014 - October 2015
- Covered a wide range of news, including crime, real estate, border violence and trending topics, for mySA.com.
- Worked with hourly deadlines while producing videos and galleries.
- Ranked as the fifth-most read reporter for mySA.com with over 17 million page views in 2015, while working part-time.
Community/Culture editor — The Mesquite
January 2014 - December 2014
- Wrote about economic growth, lifestyle and South Side culture for the student-run online newspaper at Texas A&M-San Antonio.
- Helped manage, copy edit and assign content for a staff of about 20 student reporters and photographers.
Editor — The Ranger
January 2013 - May 2013
- Led San Antonio College’s weekly student-run newspaper by reporting on district-level officials, copyediting, budgeting content and designing the paper’s layout.
Education.
Texas A&M University-San Antonio
August 2013 - July 2015
Bachelor of Arts, Communications-Journalism, Magna Cum Laude
San Antonio College
August 2010 - May 2013
Associate of Arts, Journalism
August 2013 - July 2015
Bachelor of Arts, Communications-Journalism, Magna Cum Laude
San Antonio College
August 2010 - May 2013
Associate of Arts, Journalism
Awards.
Texas Associated Press Managing Editors
- ExpressNews.com, Online newspaper of the year, 2nd place — 2019
Skills.
- News programming
- Content management
- Headline writing
- Social media
- SEO
- AP style
- Basic HTML
- Copy editing
- Leadership
Software.
- Adobe Photoshop
- Adobe InDesign
- Wordpress
- Videolicious
- Microsoft Office
- iMovie
